Nas

CRAZY SMART

You know how some people like to create drama and feed off the attention?

We have friends that just looove to over-complicate things. It drives us nuts. Especially when it's not necessary, which is almost always.

Or how about that kid on the hill with too many items of flare? Like he'll wear a floppy beanie over a mesh trucker cap with the brim folded up, and a mask and a bandana over that and three pairs of goggles. What a mess. It’s snowboarding dude, not a costume party.

Back in the day, there was this guy with poofy white hair named Einstein. He said, "Everything should be made as simple as possible, but not simpler.”

If he was alive today he would shred. And it’s unlikely that he would overcomplicate the process. He definitely wouldn’t show up to the hill with three pairs of goggles on. Odds are he would seek the truth, identify what works in its most simplistic form and say, "Just give me a Normal Ass Snowboard. I want all that I need and nothing more."

Listen to the guy. He was crazy smart and shit.

Why It's Awesome:

With so many different camber theories in the market today, it can get confusing trying to find the right one. We have talked to many riders around the world who, rightfully so, just want what they know and love. They want the shape they learned to ride on and eventually learned to rip on. A board that’s powerful, stable, predictable, and flat-out charges. We launched the Normal Ass Snowboard last year, and so many people were feeling the stripped-down graphics and traditional design package that we are back for 2012 with seven sizes including three wide models. Comfortable and stable out of the box while still quick edge-to-edge, these boards can handle anything the mountain can dish out. And, with a price tag hundreds of dollars less than its Good Wood peers, these boards are undeniably the best high performance product for the price, industry-wide.